Santo London : How the Diesel Island Constitution was Written, the Musical

Diesel Island gets a Constitution.

Published On
Aug 02, 2011

Editor's Pick

As the latest addition to Diesel's Diesel Island campaign by Santo London, this online spot tells how the Diesel Constitution was written - in all singing, Broadway musical style.

Centered on the idea of stupidity being 'the best form of freedom', the Constitution contains such gems as 'Troublemakers should not be sent to jail...but to art school'.

Further rollout of the campaign - and a 'grand finale' for the Island - will appear this autumn.

Credits

Date
Aug 02, 2011
Agency:
Santo London
Creative Director:
Sebastian Wilhelm
Creative Director:
Maximiliano Anselmo
Creative Director:
Pablo Minces
Creative Director:
Luigi Ghidotti
Copywriter:
Sebastian Wilhelm
Copywriter:
Tomas Quartino
Art Direction:
Maximiliano Anselmo
Art Direction:
Luigi Ghidotti
Head of Production:
Jose Bustos
Producer:
Leandro Sussman
Producer:
Antonio Vallarta
Producer:
Nadia Lozano
Director:
Agustin Alberdi
Art Director:
Mariana Pereira
Post Production:
Che Revolution Post
Sound Director:
Animal Music
Actor's Director:
Karina Minujin
Producer:
Laureana Ferrucci
Producer:
Diego Robino
Line Producer:
Guada Tellado
2nd Unit:
Lucas Shannon
Editor:
Juani Libonatti
Production Company:
Landia
Executive Production:
Agustin Alberdi
Director, Photography:
Ray Coates
Responsible for Client:
Riccardo Bellini
Responsible for Client:
Antonella Viero
Responsible for Client:
Lucinda Spera
Responsible for Client:
Giulia Castellini

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