Beware! Wearing Ugly Christmas sweaters can be dangerous

Save the Children charity gets humorous for holiday jumper appeal

Published On
Nov 09, 2018

Editor's Pick

It's not often that a charity ad gives you an opportunity to laugh, but Save the Children is taking a humorous approach to promoting its Christmas Jumper day in the U.K. this year (on which people are encouraged to wear a festive sweater on December 14 and donate to the charity). 

An ad created by Adam&Eve/DDB imagines scenarios in which it would be ridiculous, if not downright foolhardy, to wear a Christmas jumper. There's a fitness instructor taking a sweaty spin class in an angora-type number, a dentist freaking out her patient with a huge snowman's carrot nose pointing in his face, a rapper trying to record a serious track with a Christmas tree sweater that starts playing "We wish you a merry Christmas," and a policeman on a stakeout in a dark garage whose garment suddenly lights up with the words "Ho, ho, ho." 

"Save the Children’s Christmas Jumper Day is back,’ says the voiceover. ‘Please wear responsibly.’

Jeff Low of Biscuit directed the spot, which is distinctly funnier than most of the Christmas efforts we've seen so far. 


Nov 09, 2018
Client :
Save the Children
Agency :
Adam & Eve/DDB
Senior Brand Manager :
Laura Solomon
Senior Campaign Fundraising Manager :
Sarah Button-Stephens
Campaign Fundraising Manager :
Brea Thibodeau
Group Executive Creative Director :
Ben Tollett
Chief Creative Officer :
Richard Brim
Creative Director :
Colin Booth
Creative Director :
Ben Stilitz
Agency Producer :
Brittany Littlewood
Planner :
Ben Worden
Planner :
Sara Keegan
Business Director :
Flemming Lerche
Account Director :
Max Sullivan
Account Manager :
Rosa Aaronovitch
Designer/Typographer :
Nadine Fer
Media Agency :
Media Planner :
Tom Brown
Media Planner :
George Gwilliam
Production Company :
Biscuit Filmworks
Director :
Jeff Low
Executive Producer :
Rupert Reynolds-MacLean
Executive Producer :
Hanna Bayatti
Producer :
Kwok Yau
Producer :
Toby Courlander
Production Manager :
Matt Bulaitis
Director of Photography :
Fredrik Backar
Production Designer :
Sam Tidman
Edit House :
Editor :
Saam Hodivala
Post Production :
The Mill
Producer :
Dan Crozier
Colorist :
James Bamford
Online :
Paul Wratten
Audio Post Production :
Engineer :
Mark Hills

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