Children act out the life story of a retiree, in the first of a series of YouTube videos created by digital agency Firstborn for Fidelity Investments. The videos aim to inspire people to save for their retirement by telling stories of lives "well-lived" . The first tale is about Marian Barnett, a Florida woman who went skydiving at age 90. (Firstborn heard about her via a newspaper article and subsequently tracked her down). The interview audio of her life story is re-imagined and interpreted by the kids.
The web film was designed by Firstborn in collaboration with Fidelity's in-house agency, Fidelity Communications & Advertising, and with production help from Partizan.