Fidelity Investments : Saving Stories
Kids play out a life story.
Published On
Oct 08, 2012
Editor's Pick
Children act out the life story of a retiree, in the first of a series of YouTube videos created by digital agency Firstborn for Fidelity Investments. The videos aim to inspire people to save for their retirement by telling stories of lives "well-lived" . The first tale is about Marian Barnett, a Florida woman who went skydiving at age 90. (Firstborn heard about her via a newspaper article and subsequently tracked her down). The interview audio of her life story is re-imagined and interpreted by the kids.
The web film was designed by Firstborn in collaboration with Fidelity's in-house agency, Fidelity Communications & Advertising, and with production help from Partizan.
Credits
- Date
- Oct 08, 2012
- Brand:
- Fidelity Investments
- Client:
- Fidelity Investments
- Agency:
- Firstborn
- Creative Director:
- Adam Rubin
- Executive Producer:
- Alex Krawitz
- Director, Strategy:
- Eugene Chung
- Director, Client Engagement:
- Jason Rosenfelt
- Senior Studio Producer:
- Will Russell
- Senior Producer:
- Chris Grey
- Production:
- Ross Girard
- Line Producer:
- Brian Turner
- Editor:
- Jess Carfield
- Assistant Editor:
- Katharina Glanz
- Assistant Editor:
- Phil Mansfield
- Colorist:
- Jess Carfield
- Compositing:
- JR Schmidt
- Compositing:
- Jordan Carroll
- Compositing:
- Hee Sun Kim
- Sound Design:
- Brett Swanson
- Audio Mix:
- Brett Swanson
- Production:
- Partizan
- Director:
- Jeremy Konner
- Executive Producer:
- Matt Tucker
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