Fidelity Investments : Saving Stories

Kids play out a life story.

Published On
Oct 07, 2012

Editor's Pick

Children act out the life story of a retiree, in the first of a series of YouTube videos created by digital agency Firstborn for Fidelity Investments. The videos aim to inspire people to save for their retirement by telling stories of lives "well-lived" . The first tale is about Marian Barnett, a Florida woman who went skydiving at age 90. (Firstborn heard about her via a newspaper article and subsequently tracked her down). The interview audio of her life story is re-imagined and interpreted by the kids.

The web film was designed by Firstborn in collaboration with Fidelity's in-house agency, Fidelity Communications & Advertising, and with production help from Partizan.

Credits

Date
Oct 08, 2012
Brand :
Fidelity Investments
Client :
Fidelity Investments
Agency :
Firstborn
Creative Director :
Adam Rubin
Executive Producer :
Alex Krawitz
Director, Strategy :
Eugene Chung
Director, Client Engagement :
Jason Rosenfelt
Senior Studio Producer :
Will Russell
Senior Producer :
Chris Grey
Production :
Ross Girard
Line Producer :
Brian Turner
Editor :
Jess Carfield
Assistant Editor :
Katharina Glanz
Assistant Editor :
Phil Mansfield
Colorist :
Jess Carfield
Compositing :
JR Schmidt
Compositing :
Jordan Carroll
Compositing :
Hee Sun Kim
Sound Design :
Brett Swanson
Audio Mix :
Brett Swanson
Production :
Partizan
Director :
Jeremy Konner
Executive Producer :
Matt Tucker

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Project Type