Amstel Light : Savor Complexity - Pigeon

Keep it complex.

Published On
May 13, 2012

Editor's Pick

In a fast moving world of tweets and 24 hour news cycles, Droga 5's new print work for Amstel Light asks us to stop for a moment and 'savor complexity' by highlighting the multifacted nature of simple, everyday items: whether it be a burger, a dart, a pigeon or a bottle of Amstel Light. All the print ads were illustrated by hand by Nick Chaffe. The campaign will run across print, radio, digital and OOH focused on four key markets: New York, Boston, Chicago and Philadelphia.


May 14, 2012
Brand :
Amstel Light
Client :
Amstel Light
Agency :
Droga5-New York
Chairperson :
David Droga
Executive Creative Director/Production :
Nik Studzinski
Executive Creative Director/Production :
Ted Royer
Copywriter :
Scott Ginsberg
Art Director :
January Vernon
Designer :
Ben Grube
Head of Integrated Production :
Sally-Ann Dale
Executive Producer :
Cliff Lewis
Strategy :
Tom Naughton
Strategy :
Matt Gardner
Vice President, Marketing :
Colin Westcott-Pitt
Brand Director :
Belen Pamukoff

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