Pick of the Day: Diesel Dresses Up Sheep to 'Say No to Uncool Wool'
Brand Pokes Fun at Itself in a Humorous Holiday Campaign by Publicis Italy
Editor's Pick
Diesel urges people to "say no to uncool wool" in a humorous winter fashion campaign that features a leather-jacket wearing sheep.
The launch spot by Publicis Italy imagines how the campaign came about, with Diesel's artistic director Nicola Formichetti declaring that uncool holiday sweaters are "not our style," while an employee wearing one hides in the background. Formichetti comes up with his "brilliant" idea to use sheep on a website KnowWhatsMissing.com, and the campaign takes a more interesting turn. In poking fun at both itself, and the pretentiousness of fashion brands, Diesel continues to cultivate its quirky image once again, as has been apparent in the recent Publicis work.
As part of the campaign, sheep mannequins dressed in Diesel clothes will appear in Diesel stores all around the globe while a further series of videos will convey the message on social media.
Credits
- Date
- Nov 08, 2017
- Agency :
- Publicis-Italy
- Chief Marketing Officer :
- Dario Gargiulo
- Creative Director :
- Nicola Formichetti
- Global Advertising, Media and Product Marketing :
- Giada Gheno
- Global Advertising, Media and Product Marketing :
- Diana Tessarolo
- Global Advertising, Media and Product Marketing :
- Silvia Pozza
- Global Digital Marketing :
- Chiara Martini
- Global Digital Marketing :
- Paul Tholen
- Global Digital Marketing :
- Marco Gheller
- Global Art DirectorV and E-comm Production :
- Deborah Salbego
- Global Art DirectorV and E-comm Production :
- Giulia Zen
- Global PR :
- Alban Adam
- Global PR :
- Elena Piccini
- Global PR :
- Alessia Battistello
- Global Customer Relationships Managment :
- Flavia Zallocco
- Global Customer Relationships Managment :
- Beatrice Lagrasta
- Global Chief Creative Director :
- Bruno Bertelli
- Executive Creative Director :
- Cristiana Boccassini
- Global Creative Director :
- Milos Obradovic
- Global Creative Director :
- Mihnea Gheorghiu
- Creative Supervisor :
- Costanza Rossi
- Art Director :
- Andrea Raia
- Copywriter :
- Matteo Gatto
- Social Media Manager :
- Doina Tatu
- Strategic Planner :
- Noa Dekel
- Client Services Director :
- Daniela Di Maio
- Client Services Director :
- Barbara Pusca
- Account Team :
- Giada Salerno
- Account Team :
- Camilla Poli
- Agency Producer :
- Matilde Bonanni
- Agency Producer :
- Silvia Cattaneo
- Production Company :
- Mercurio Cinematografica
- Director :
- Hypno
- Photographer :
- Riccardo Bagnoli
- Director, Photography :
- Alexandru Dorobantu
- Editor :
- Eleonora Cao
- Executive Producer :
- Luca Fanfani
- Producer :
- Alessia Pietromarchi
- Post Production :
- IGGY Post
- Music Design and Editing :
- The Log
- Stylist :
- Anna Quacquarelli
- Stylist :
- Giovanni Tamiello
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