Painters and Contractors Get The Fright of Their Lives in Benjamin Moore Stunt
The Martin Agency Creates Halloween Campaign 'Scary Good Job'
Oct 16, 2013
Benjamin Moore's Ultra Spec 500 paint is scarily effective -- so how better to promote it than with a haunted hotel, hidden cameras, a creepy butler and a bunch of innocent contractors? The Martin Agency and Tool's Jason Zada have teamed up for a Halloween campaign that invited real painters to come to a "haunted hotel" to paint a wall. They don't know it's haunted, but figure it out soon enough, when chairs creak, strange sounds and a ghostly woman appear. Because if you have the right paint, every job can be scary good.