Benjamin Moore's Ultra Spec 500 paint is scarily effective -- so how better to promote it than with a haunted hotel, hidden cameras, a creepy butler and a bunch of innocent contractors? The Martin Agency and Tool's Jason Zada have teamed up for a Halloween campaign that invited real painters to come to a "haunted hotel" to paint a wall. They don't know it's haunted, but figure it out soon enough, when chairs creak, strange sounds and a ghostly woman appear. Because if you have the right paint, every job can be scary good.