Schick Urges Hipsters to Shave with Beard-Turned-Wildlife Campaign

Facial Hair Gets a Life of Its Own in Print Campaign

Published On
Jun 11, 2014

Editor's Pick

Hipsters beware -- let that beard get out of control and it'll turn into a wild animal. That's the message of this clever print campaign from razor brand Schick and Y&R New Zealand. The beards on the faces of these guys (who, judging by their beanies and button-down shirts, are clearly one of the new breed of facial-hair lovers) have somehow morphed into something small and cuddly. Photos were taken by Troy Goodall and Stephen Stewart, and retouched by Electric Art.

Credits

Date
Jun 11, 2014
Agency:
Young & Rubicam-Auckland
Brand:
Schick
Client:
Schick
Photography:
Troy Goodall
Photography:
Stephen Stewart
Retouch:
Electric Art

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