Toyota : Schoolyard

Sponsafier. Now even more sponsafied.

Published On
Feb 22, 2011

Editor's Pick

Saatchi L.A. has launched the third installment of the popular Sponsafiercampaign, which invites racing fans to design their own NASCAR.. car.

The campaign kicked off with the spot, Bromance, which features Kyle Busch, Martin Truex, Jr., and Darrell Waltrip and which ran during the Daytona 500. Additional spots will roll out in the coming days.

The updated Sponsafier site features a "Sponsafeed" scroll, allowing fans to follow drivers in real-time, a photokit allowing users to place their modified cars in 3D environments and new graphics.


Feb 23, 2011
Client :
Brand :
Agency :
Saatchi & Saatchi-LA
Executive Creative Director :
Mike McKay
Creative Director :
Michael Tabtabai
Art Director :
Daniel Shapiro
Copywriter :
Shannon Wilch
Director, Integrated Production :
Tanya LeSieur
Senior Integrated Producer :
Melissa Nagy
Production Company :
Director :
Jody Hill
Executive Producer :
Michael Sagol
Executive Producer :
Jasper Thomlinson
Director, Photography :
Mark Williams
Line Producer :
Jennifer Barrons
Editorial Company :
Cosmo Street
Editor :
Tom Scherma
Assistant Editor :
Heather Bartholomae
Executive Producer :
Yvette Cobarrubias
Executive Producer :
Jerry Sukys
Music :
Black Iris
Audio Mix :
Lime Studios
Mixer :
Loren Silber
Telecine :
Stefan Sonnenfeld
Visual Effects Company :
Brickyard VFX
Visual Effects Supervisor/2D Lead Artist :
Patrick Poulatian
Visual Effects Producer :
Diana Young
End Treatment Animation :
Executive Producer :
Paul Abatemarco
Creative Director :
Brad Tucker

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Project Type