Schweppes Australia created Celebrity Cheat Pass, a Facebook app giving people a free 'pass' to cheat with a celebrity of their choice, to promote its new mixer drink, Elixir (and encourage people to break out of their 'stale relationships' with traditional mixers) . Pick a celebrity, and it will create a 'binding legal agreement' between you and your partner, that should the opportunity arise, you have carte blanche to have a fling with Clooney, Pitt or another of your choosing. The app creates a series of wall posts on your wall and your partner's wall, as well as a photo album. (Let's hope Aussie partners have a sense of humor). The campaign is through GPY&R Melbourne / VICE.