Sci-Fi Channel : HeroMachine

Admit it: you've fantasized about being a superheromaybe not recently, but definitely when you were a kid. With the premiere of the Sci Fi Channel's comic book-centric reality series Who Wants to Be a Superhero?&lrhero

Published On
Jul 26, 2006

Editor's Pick

Admit it: you've fantasized about being a superheromaybe not recently, but definitely when you were a kid. With the premiere of the Sci Fi Channel's comic book-centric reality series Who Wants to Be a Superhero?, those super-dreams are now one step closer to coming true, as the network has teamed up with Fallon and online entertainment site UGO to create a promotional campaign that lets you finally reveal your spandex-clad alter-ego. Mimicking the mission of the show's contestants, viewers can design their very own superhero from head to toe, using the interactive "HeroMachine" feature at SciFi.com. "The show features contestants that have brought to life certain personality traits within their superheroand we wanted to allow users to do the same," says Fallon media supervisor Rocky Novak. "This personalization gives them the opportunity to dream about their own superhero, and then bring them to life."

Credits

Date
Jul 26, 2006
Media Director:
Lisa Seward
Digital Media Supervisor:
Rocky Novak
Web Director:
Marlon Jackson
Project Director:
Shara Zoll
Senior Designer:
Matt Krueger
Group Media Director:
Amy Sheil
Agency:
In-house
Media Planner:
Fallon, Minneapolis
Application Development:
UGO UGO
Client:
Sci-Fi Channel
Brand:
Sci-Fi Channel

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Project Type