Scotiabank Recreates Famous Hockey Goals, With Kids

Spot Marks Sponsorship of World Cup of Hockey in Toronto

Published On
Sep 02, 2016

Editor's Pick

Millions of Canadian kids grow up dreaming about becoming hockey stars. So, in this spot marking its sponsorship of the World Cup of Hockey in Toronto, Scotiabank tapped into their aspirations in a spot that recreates four iconic hockey goals -- from Bobby Orr, Lanny McDonald, Mario Lemieux and Paul Henderson -- using kids.

The spot is directed by Gary Freedman (Glue Society) via Toronto-based OPC for agency Bensimon Byrne. It uses audio and footage of the original goals alongside images of modern-day kids (both boys and girls) scoring the goals and celebrating in identical style. It ends with the words: "The 5th Season is when kids dream big," in reference to Scotiabank's ongoing campaign around hockey based on the idea that Canada has a fifth season -- the hockey season.

Credits

Date
Sep 02, 2016
Brand:
Scotiabank
Client:
Scotiabank
Agency:
Bensimon Byrne
Partner, Executive Creative Director:
Joseph Bonnici
Associate Creative Director:
Gints Bruveris
Associate Creative Director:
David Mueller
Writer:
Matthew Valenzano
Art Director:
Cam Hopkins
Producer:
Michelle Pilling
Vice President, Group Account Director:
Erin O'Connor
Program Director:
Jordan Lane
Program Manager:
Aviva Philips
Chief Marketing Officer:
John Doig
Senior Vice President:
Clinton Braganza
Vice President, Marketing, Advertising and Media:
Lisa Hartley
Vice President, Sponsorship Marketing:
Jacquie Ryan
Director, Brand and Media Strategy:
Melanie Smith
Sponsorship Manager:
Lisa Ferkul
Senior Brand Manager:
Christine Wilby
Senior Manager of Marketing:
Andrea Bolland
Integration:
Andrea Bolland
Production Company:
OPC
Director:
Gary Freedman
Director, Photography:
Stephane Fontaine
Executive Producer:
Harland Weiss
Line Producer:
Matt MacLennan
Editorial Company:
Saints
Executive Producer:
Stephanie Hickman
Editor:
Ross Birchall
Assistant Editor:
Nancy Gidman-Latorranca
Online:
The Vanity
Colorist:
Eric Whipp
Color:
Alter Ego
Audio Producer:
Grayson Matthews

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