Scrabble : Meet P

Blank is a man of the world.

Published On
Nov 15, 2012

Editor's Pick

Did you know that the "Blank" Scrabble tile was an adventurous, art-loving, golfer? Or that he was the life of every party? Pereira & O'Dell give life to Scrabble tiles with a new broadcast, social and online campaign that explores the personalities of "P," "Q," and "Blank" as they come to terms with their parts in the world -- or on a Scrabble board.

The television spots will appear in France, Latin America, Spain, Germany and Mexico, with a social component on Scrabble's Facebook page. A documentary-style short film featuring the tiles will also appear online.

Credits

Date
Nov 15, 2012
Brand:
Scrabble
Client:
Scrabble
Agency:
Pereira & O'Dell
Vice President, Games Marketing:
Nick Karamanos
Chief Creative Officer:
PJ Pereira
Executive Creative Director:
Jaime Robinson
Creative Director:
Aricio Fortes
Creative Director:
Paulo Coelho
Art Director:
Keli Linehan
Copywriter:
Charlie Wolff
Executive Agency Producer:
Jeff Ferro
Agency Producer:
Monica Wilkins
Production Company:
Biscuit
Director:
Jeff Low
Executive Producer:
Shawn Lacy
Producer:
Colleen O'Donnell
Line Producer:
Mary Beth Jenner
Director, Photography:
Igor Jadue-Lillo
Editorial Company:
Umlaut
Editor:
Inome Callahan
Assistant Editor:
Jaime Kruse
Assistant Editor:
Peter Geiger
Assistant Editor:
Michael Pavloni
Executive Producer:
Gina Locurcio
Graphics:
Laundry
Music:
Tonic
Track:
Original Track
Director, Global Marketing:
Elizabeth Grampp
Senior Marketing Manager:
Rebecca Cottrell
Marketing Manager:
David Schwartz
Associate Marketing Manager:
Blake Knight

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Project Type