'Black Mirror' Director Brings Eerie Touch to This Freaky Eyecare Spot
Everyone Has 'Screen Eyes' in Ad for U.K. Optical Brand Optrex
By
Alexandra Jardine
Published On
Oct 03, 2017
Editor's Pick
U.K. optical care brand Optrex opted for a futuristic approach in its new ad for eye spray, enlisting director Owen Harris, who has helmed episodes of cult Netflix show "Black Mirror" to illustrate the dangers of "screen eyes."
The ad, by Havas London, sees zombie-like professionals going to work with two phones screens instead of eyes, as the narrator tells us "screen eyes...they're everywhere." Though the freaky, "Doctor Who"-style scenario is somewhat spoiled by the standard product sales pitch that follows it, it's an interesting way to promote that the product (ActiMist 2in1 Dry + Irritated Eye Spray) restores your eyes' natural moisture.
Credits
- Date
- Oct 03, 2017
- Agency :
- Havas-London
- Brand :
- Optrex
- Client :
- Optrex
- Category Manager :
- Yvette Younes
- Senior Brand Manager :
- Marta Sanso
- Brand Manager :
- Alessandra Pelella
- Executive Creative Director :
- Ben Mooge
- Creative Director :
- Elliot Harris
- Copywriter :
- Jade Andrews
- Art Director :
- Masha Shukkore
- Business Director :
- Ainhoa Wadsworth
- Senior Account Director :
- Anne Puech
- Account Manager :
- Sarah Jacob
- Agency Producer :
- Charlotte Lawrence
- Producer Assistant :
- Anya Williams
- Producer Assistant :
- Mary Musasa
- Creative Producer :
- Maggie Roberts
- Project Manager :
- Maggie Roberts
- Director, Strategy :
- Tilly Swan
- Head of Strategy :
- Chantelle Begley
- Media Agency :
- Zenith Media
- Production Company :
- Outsider
- Producer :
- Joseph Taussig
- Director :
- Owen Harris
- Director, Photography :
- Sy Turnball
- Editor :
- Amanda James
- Editor :
- Final Cut
- Post Production :
- Owen Saward
- Post Production Producer :
- Belinda Grew
- Soundtrack Composer :
- Dave Cooper
- Audio Post Production :
- Scramble
- Music :
- A-mnemonic
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