Screw wedding season—make a singles gift registry

Visible teams with Match Group for a singles-centric campaign

Published On
Apr 12, 2022

Editor's Pick

Ever wonder why couples get so much loot at weddings? Why should they get expensive gifts just for throwing a party all about them? Now, newlyweds aren’t the only ones able to rake in a present haul—wireless carrier Visible teamed with Match Group to create a gift registry site for singles.

The anti-wedding season campaign allows the un-betrothed to call on their contacts to buy them goodies made for solo life. Items like a single-serve coffee maker, a one-person kayak, a single wine glass big enough to hold an entire bottle and an Airbnb giftcard for a “Singlemoon” are among the curated items, plus free memberships to Match Group services like Tinder, Plenty of Fish and OkCupid. 

The registry is open for use throughout the month of April and points users to Visible’s wireless services, which have long been marketed for friend groups over family plans. Alongside the campaign, Visible will make a $10,000 donation to Girls Who Code, the non-profit addressing gender disparities in the tech industry.

“We’re finally counteracting the travel and gift-giving so many singles have done for showers, bachelor parties, weddings, and babies with an experience that celebrates singledom, and who better to do that with than Match Group, a company known for their millions of single users across the US?” said Visible CEO Angie Klein in a statement.

“Many of us have had that moment where you just say to yourself, ‘not another shower gift!’ added Melissa Hobley, CMO of OkCupid, in a statement. “These major moments shouldn’t only be about couples, which is why we’re excited to be part of Visible’s efforts to help singles feel more love.”