World Aids Day : Sdia Case Study
Infecting a nation for World AIDS Day
Published On
Nov 30, 2009
Editor's Pick
Shalmor Avnon Amichay/Y&R Interactive unleashed a song via numerous channels to demonstrate a point about virality vis a vis AIDS.
The pop song, "Going All The Way," was played relentlessly on radio, in stores, through social media and on TV during the course of the campaign, before the agency revealed the cause behind it - bringing attention to AIDS and World AIDS Day.
Credits
- Date
- Dec 01, 2009
- Brand :
- World Aids Day
- Client :
- World Aids Day
- Chief Creative Officer :
- Gideon Amichay
- Executive Creative Director :
- Tzur Golan
- Creative Director :
- Amit Gal
- Copywriter :
- Geva Kochba
- Art Director :
- Shirley Bahar
- Executive Client Director :
- Adam Avnon
- Executive Interactive Director :
- Guy Poreh
- Copywriter :
- Nadav Raviv
- Head Programmer :
- Dima Patt
- Studio Manager :
- Lena Feldman
- Media Planner :
- Racheli Ben-Avi
- Writer :
- Ran Shem Tov
- Composer :
- Ran Shem Tov
- Producer :
- Ran Shem Tov
- Producer :
- Shiri Hadar
- Composer :
- Shiri Hadar
- Writer :
- Shiri Hadar
- Singer :
- Roni Alter
- Photographer :
- Eitan Nadal
- Motion Graphics :
- Lior Sadeh
- Motion Graphics :
- Elad Magdasy
- PR Company :
- Moran Paz PR
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Project Type
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