A new campaign from Sea Shepherd, the marine wildlife conservation association, aims to draw attention to the damaging effects of fishing nets on the ocean's natural habitats by mapping all fishing activities around the world.

The campaign, created by FCB Change's Brand Station, highlights the fact that 90% of all large fish and 70% of seabirds are now extinct from the world's oceans due to becoming trapped in deadly fishing nets over the last 50 years.

A film featuring Sea Shepherd founder Captain Paul Watson explaining the problem drives viewers to a digital platform at no-fishing.net, which tracks fishing net activities all over the world. Created by digital production company Makemepulse, the site lets viewers virtually fly over the oceans and hone in on any chosen vessel to find out more about its work, including key historical information.

The site invites viewers to make a donation, then converts each donation into its equivalent in fishing nets, which will be removed by Sea Shepherd from the ocean.