Sea Shepherd's platform maps every single fishing net around the world to highlight ocean destruction

Digital campaign gives a global overview of fishing activities and invites donations

Published On
Dec 15, 2020

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A new campaign from Sea Shepherd, the marine wildlife conservation association, aims to draw attention to the damaging effects of fishing nets on the ocean's natural habitats by mapping all fishing activities around the world.

The campaign, created by FCB Change's Brand Station, highlights the fact that 90% of all large fish and 70% of seabirds are now extinct from the world's oceans due to becoming trapped in deadly fishing nets over the last 50 years.

A film featuring Sea Shepherd founder Captain Paul Watson explaining the problem drives viewers to a digital platform at, which tracks fishing net activities all over the world. Created by digital production company Makemepulse, the site lets viewers virtually fly over the oceans and hone in on any chosen vessel to find out more about its work, including key historical information.

The site invites viewers to make a donation, then converts each donation into its equivalent in fishing nets, which will be removed by Sea Shepherd from the ocean.



Dec 15, 2020
Client :
Sea Shepherd
Agency :
Brand Station
Communication Director :
Lamya Essemlali
Elisabeth Billiemaz
Executive Creative Director :
Samy Benama
Executive Creative Director :
Damien Guiol
Art Director & Copywriter :
Charlotte Sindic
Art Director & Copywriter :
Djavid Karmaly
Producer :
Rémy Guizerix
Producer :
Laëtitia Neves
Production Company :
Soldats Films
3D Artist :
The Motion Fighters
Production Company :
When We Were Kids
Digital Studio :
Make Me Pulse
Sound Studio :
Au Revoir Charlie
Case music :

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Project Type