This haunting distress call under the ocean was actually an environmental charity campaign

Sea Shepher worked with TBWA/Paris to highlight overfishing

Published On
Apr 12, 2019

Editor's Pick

French environmental charity Sea Shepherd created a haunting "sound of the ocean" made up of real-life distress calls from sea creatures—and broadcast from a beacon under the sea.

To highlight the dangers of overfishing, the charity worked with agency TBWA/Paris on the project. It involved French free diver Guillaume Néry, who posted a video of the sound on his various accounts last week claiming to have come across it while diving. The posts prompted speculation online as to what the noise was, but 24 hours later Néry revealed the truth. 

The sound, which was broadcast for two days, was actually coming from a specially designed beacon sunk under the ocean off La Rochelle, where the ship Sam Simon is currently on a mission combating fishing vessels which catch dolphins in their nets. It was created using a combination of different ocean sounds including a harpooned whale, pilot whales hunted down in the Faroe Isles, dolphins caught in fishermen's nets and agitated schools of fish packed together in trawlers’ nets.

 

Credits

Date
Apr 12, 2019
Client:
Sea Shepherd
Agency:
TBWA-Paris
Advertising Manager:
Lamya Essemlali
Advertising Manager:
Coralie Defours
Account Manager:
Mattheo Pressmar
Account Manager:
Agathe Bruneau
Executive Creative Director:
Benjamin Marchal
Executive Creative Director:
Faustin Claverie
Copywriter:
Josselin Pacreau
Art Director:
Sébastien Guinet
Editing and Motion Graphic Design:
Maxime Setzer
Production:
TBWA/ELSE
CEO:
Maxime Boiron
Producer:
Jennifer Bauche
Director of Production:
Teva François
Post Production Producer:
Florence Marquet
Production Coordinator:
Léa Gosselin
Director:
Jérôme De Gerlache
Sound Production:
TBWA/ELSE
Head of Music and Sound:
Olivier Lefebvre
Music Art Director:
Ferdinand Huet
Sound Director:
Fabrice Pouvreau
Composer:
Nicolas Neidhardt
Design:
Beacon
Designer:
Eddy Penot
Model Maker:
Arnaud Benezit

Need a credit fix? Contact the Creativity Editors

Project Type