With more brands entering the frozen food category, SeaPak must protect its market share while raising awareness of category leadership, innovation, and versatility.
Believing that the medium is the message, Conquer secured a presence for SeaPak as the #1 seafood brand inside the #1 food show, Food Network’s Chopped. SeaPak was fully integrated and featured as the first ever frozen seafood brand within an episode of Food Network’s Chopped, which aired 12/29/2020. This airing specifically was the most watched of the year bringing in 2.4 MM qualified viewers. Additionally, Conquer’s expert negotiations garnered social and digital as cross-platform extensions within Discovery’s vast reach. Conquer’s Marketing Science team in lockstep with SeaPak’s team has attributed millions in sales growth thus far.