Wieden + Kennedy Portland has positioned the Dodge Journey as the Search Engine for the Real World and is sending viewers out on a cross-country hunt. The launch spot announces that Dodge has hidden three of the vehicles around the country, and the first person to find each car will win his or her own. Over the course of the campaign, new videos will be released on theDodge Youtube Channel pointing players in the right directions, but even if players are able to locate the cars virtually, theyll still have to make their way to them in the real world to actually claim them. The campaign also features smat casting of Michael C. Hall, whose languid V.O.-- reminiscent of his Dexter character--helps to infuse the hunt with an added bit of urgency.