Dodge : Search Engine
A real search engine.
Editor's Pick
Wieden + Kennedy Portland has positioned the Dodge Journey as the "Search Engine for the Real World" and is sending viewers out on a cross-country hunt. The launch spot announces that Dodge has hidden three Journeys around the country, and the first person to find each car will win his or her own. Over the course of the campaign, new videos will be released on the Dodge Youtube Channel pointing players in the direction, but even if players are able to locate the cars virtually, they'll still have to make their way to them in the real world to actually claim them. The campaign also features smart casting of Michael C. Hall, whose languid V.O.-- reminiscent of his Dexter character--helps to infuse the hunt with an added bit of urgency. Check out more details on how to play here.
Credits
- Date
- Sep 09, 2011
- Brand :
- Dodge
- Client :
- Dodge
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Aaron Allen
- Creative Director :
- Joe Staples
- Creative Director :
- Michael Tabtabai
- Copywriter :
- Greg Rutter
- Art Director :
- Mike Giepert
- Executive Producer :
- Corey Bartha
- Production Company :
- Biscuit Filmworks
- Director :
- Steve Rogers
- Executive Producer :
- Holly Vega
- Editorial Company :
- Joint
- Editor :
- Tommy Harden
- Post Producer :
- Ryan Shanholtzer
- Post Executive Producer :
- Patty Brebner
- Visual Effects/Online :
- Method Studios
- Lead Artist/Online Editor :
- Aidan Thomas
- Executive Producer :
- Robert Owens
- Producer :
- Colin Clarry
- Composer/Artist :
- John Fahey
- Mix Company :
- Lime Studios
- Mixer :
- Loren Silber
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