As agencies ready themselves for the holiday party season, here's a timely warning from timeTo, the U.K industry organization set up to highlight sexual harassment in advertising.
Following its campaign that warned Cannes delegates about the kind of thing that could happen to them on the Croisette, the spot continues with the "where do you draw the line?" theme.
The film, created by Lucky Generals and directed by Steve Reeves at Another Film Co, focuses this time on the role of bystanders and where they “draw the line” in terms of calling out harassment. It depicts a man at a holiday party listening to his female colleague being harassed by another man to drink and dance with him with lines like “I thought you were a party girl?” As she eventually gives in to the pressure, he’s on the verge of saying something several times but never actually voices it.
The wider campaign includes print and digital executions, all drawn from real world examples of sexual harassment experienced by people within the industry. For example, one poster reads: "It's Christmas/don't be a bore/one kiss won't hurt/it might even help."
Helen Calcraft, founding partner at Lucky Generals and founder member of timeTo, comments in a statement, “Sexual harassment is a real and current problem in our industry and the Christmas office party is a known high-risk environment for incidents to take place. No-one should experience sexual harassment and certainly no moment witnessed by another should go unreported. It is time for all of us to make sure everyone has a safe and fun time during this festive season.”