A Girl's Life Transforms, Second-by-Second, in Depressing Save the Children Spot

Charity Wants to Show How War Affects Kids

Published On
Mar 05, 2014

Editor's Pick

Last week, Save the Children debuted a hard-hitting spot that featured a live birth scene, to raise awareness about child mortality. Now, the charity is back with a U.K. commercial, expertly shot, that shows how a young girl's normal childhood goes from peaceful to chaotic, in a matter of seconds. The ad wants to show what war and strife -- as in Syria -- does to kids' lives, and what would happen if it took place in the U.K., rather than a few thousand miles away. Don't Panic is the agency company behind the spot, with Unit9's Martin Stirling the director.