Adobe's ongoing campaign centered on marketing fails shows no sign of running out of steam, with the brand launching a new spot today for Advertising Week in New York.
The latest spot features a suave secret agent (is it a coincidence or does he look a little like Tom Hiddleston?) who's trying to check into a hotel having executed a dangerous mission. True to the genre, the glamorous receptionist responds to his smoothness and flirts with him at first -- but then falters as she fails to find his reservation on the system. There follows the kind of scenario we're probably all familiar with.
"But you texted a confirmation to my watch," he complains, to which she replies "Oh, marketing handles emails," and when he says he booked a room on the app, she responds, "Oh we have so many apps." As both start to lose their cool, the bad guys turn up looking for our agent and he's taken away, still shouting about his name. The spot ends with Adobe's Marketing Cloud logo and the tagline: "How's your customer experience?"
"When cross-channel marketing goes wrong, it's bad news for businesses and consumers alike. We wanted to show that all the bad guys in the world couldn't defeat a secret agent, but a bad customer experience could," said Will Elliott, creative director at agency Goodby Silverstein & Partners, in a statement.
Steve Rogers at Biscuit Filmworks / Revolver directed the spot, which will be shown ahead of several Advertising Week live sessions as part of the media plan. Adobe is also planning targeted advertising to reach marketers searching for movie content on YouTube, in line with the ad's cinematic tone.