If you've ever been stuck on a long flight or a ski chairlift next to a stranger who can't wait to tell you their life story, a new campaign for luxury vacation brand Secret Escapes will strike a chord.
Ads from Droga5 London see people confide in fellow vacationers at a lush resort, delivering lenghty, ridiculously over-the-top stories starting with the words "I shouldn't even be here."
One woman, seen here, tells how she was ambushed by a wolf, and survived to tell the tale. "My eyes filled with fire and my teeth sank into the beast," she explains dramatically.
Another guy regales a fellow sunbather with the story of his kidnap by pirates, and one guy recounts a dramatic tale of wrongful imprisonment over a cocktail. In all the scenarios, the listener responds that they "shouldn't even be here" too -- but in their case, it's because they feel lucky to have gotten 70% off on their vacation. Secret Escapes is a members-only flash-sale site for four and five-star hotels and vacations.
Tim Godsall at Somesuch directed the spots, which are beautifully scripted and performed, if slightly over-long. The campaign is running in the U.K. and Germany, running on TV and online video.