See Dan Levy and Kate McKinnon compete to describe Tostitos Habanero's spiciness

Campaign also includes Snapchat element inviting people to 'one-up' their friends

Published On
Mar 25, 2021

Editor's Pick

"Schitt's Creek" star Dan Levy is an advertising favorite at the moment, having starred in the M&Ms Super Bowl spot and a campaign for Verizon that played on his eyebrows (as well as a hilarious Zillow parody ad for Saturday Night Live).

He's back again this week in a new campaign for Tostitos chips and dips, in which he plays opposite another comic talent, "Saturday Night Live" actor Kate McKinnon. The ad, by Goodby Silverstein & Partners, sees the pair try to one-up each other in describing and acting out the spiciness of Tostitos Habaneros—a friendly rivalry that shows off their respective comedic skills. Martin Granger at Moxie Pictures directed.

There's also an interactive element; beginning April 6, people will be invited through an interactive Snapchat lens to "one-up" their friends, just like Levy and McKinnon. The pair are set to appear together in a second ad for the brand, debuting April 3, in which they'll debate who needs to tell a new guy that he has a salsa stain on his shirt.

“Tostitos’ ambition is to fuel togetherness and help bring people closer to those they love by telling the stories of connections friends share and things they love to do together,” said Anya Schmidt, senior director of marketing, Frito-Lay North America, in a statement. “This new campaign with Kate McKinnon and Dan Levy showcases some of the ways that these moments are made, all while enjoying Tostitos chips and dip.”


Mar 25, 2021
Client :
Agency :
Goodby Silverstein & Partners
Director :
Martin Granger
Production Company :
Moxie Pictures
Rachel Ferdinando
SVP Marketing Communications :
Tina Mahal
Senior Director Marketing Communications :
Anya Schmidt
Director Marketing Communications :
Hana Golden
Brand Manager :
Lauren Niculescu
Marketing Manager Consumer Insight :
Nityam Khanna
Chief Creative Officer :
Margaret Johnson
Creative Director :
Eamonn Dixon
Creative Director :
Stefan Copiz
Art Director :
Ben McCarthy
Copywriter :
Sebastian Housden
Art Director :
Jelena Kolomejac
Copywriter :
Sydney Lindsey
Managing Partner :
Brian McPherson
Group Account Director :
Meredith Williams
Account Director :
Clark Gieseke
Account Manager :
Amanda Charney
Account Manager :
Andrew Betoff
Partner Head of Brand Strategy :
Bonnie Wan
Partner Head of Communication Strategy :
Christine Chen
Group Brand Strategy Director :
Ralph Paone
Senior Brand Strategist :
Ida Persson
Senior Communications Strategist :
Drew Forrest
Sr. Research & Analytics Strategist :
Ian Heath
Director of Photography :
Jonathan Freeman
Producer :
Matthew O’Shea
VP/Executive Producer :
Karol Zeno
Head of Production :
Jodi Fisher
Editorial Company :
Editor :
Katie Turinski
Assistant Editor :
Brad Dupuie
Executive Producer :
CL Kumpata
Head of Production :
Jennifer Locke
Producer :
Catherine Liu
Telecine :
The Mill
Colorist :
Paul Yakono
Senior Color Producer :
Denise Brown
Color Assist :
Gemma Parr
Color Assist :
Logan Highlen
VFX/Finishing :
The Mill
Executive Creative Director :
Chris Knight
VFX Supervisor :
Gareth Parr
2D Artist :
Yukiko Ishiwata
2D Artist :
Kevin Diaz
Executive Producer/Managing Director :
Anastasia Von Rahl
Producer :
Valentina Cokonis
Production Coordinator :
James Panetta
Sound Design and Mix :
Audio Mixer :
Sam Casas
Executive Producer :
Susie Boyajan
Senior Producer :
Kayla Phungglan

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Project Type