This Immersive Video Gives You the Eyes of a Child With Vision Problems
Lenscrafters' Experience Promotes Kids' Eye Testing Technology

Editor's Pick
Using immersive video and virtual reality to put the viewer in someone else's shoes is becoming increasingly popular to raise awareness of serious issues -- recently we've seen efforts from the U.K. National Autistic Society, and Guide Dogs that simulate how it feels to be autistic or grow up blind.
The latest project to use this technique is a video from optical chain Lenscrafters, promoting its eye test technology to parents by showing them what it might be like for a child with a vision problem to be sitting in class. The video, by Olson, gives the viewer the blurred vision of child, who's unable to see the whiteboard or follow the teacher's written instructions. It reminds parents that one in four children in the U.S. has an undetected vision problem.
Credits
- Date
- Oct 19, 2016
- Agency :
- Olson
- Brand :
- LensCrafters
- Client :
- LensCrafters
- Executive Creative Director :
- Jim Specht
- Creative Director :
- Tiger Porter
- Senior Writer :
- John Sheehan
- Art Director :
- Zach Schaap
- Integrated Production Director :
- Ryan O'Hara Theisen
- Producer :
- MK Smith
- Creative Technology Director :
- Ross Teichner
- Group Account Director :
- Stacy Kjelland
- Associate Director :
- Megan Reardon
- Project Manager :
- Alyssa Lefebvre
- Visual Effects Supervisor :
- Luke Ployhar
- 360-Degree Camera Photography :
- Jason Malkovich
- Visual Effects Artist :
- Jason Malkovich
- Audio Supervisor :
- Ken Chastain
- Audio Engineer :
- Jesse Marks
- Audio Engineer :
- Zac Bates
- Audio Producer :
- Kathy Yerich
- Production Company :
- Olson
- Director :
- Ryan O'Hara Theisen
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