This Immersive Video Gives You the Eyes of a Child With Vision Problems

Lenscrafters' Experience Promotes Kids' Eye Testing Technology

Published On
Oct 19, 2016

Editor's Pick

Using immersive video and virtual reality to put the viewer in someone else's shoes is becoming increasingly popular to raise awareness of serious issues -- recently we've seen efforts from the U.K. National Autistic Society, and Guide Dogs that simulate how it feels to be autistic or grow up blind.

The latest project to use this technique is a video from optical chain Lenscrafters, promoting its eye test technology to parents by showing them what it might be like for a child with a vision problem to be sitting in class. The video, by Olson, gives the viewer the blurred vision of child, who's unable to see the whiteboard or follow the teacher's written instructions. It reminds parents that one in four children in the U.S. has an undetected vision problem.

Credits

Date
Oct 19, 2016
Agency:
Olson
Brand:
LensCrafters
Client:
LensCrafters
Executive Creative Director:
Jim Specht
Creative Director:
Tiger Porter
Senior Writer:
John Sheehan
Art Director:
Zach Schaap
Integrated Production Director:
Ryan O'Hara Theisen
Producer:
MK Smith
Creative Technology Director:
Ross Teichner
Group Account Director:
Stacy Kjelland
Associate Director:
Megan Reardon
Project Manager:
Alyssa Lefebvre
Visual Effects Supervisor:
Luke Ployhar
360-Degree Camera Photography:
Jason Malkovich
Visual Effects Artist:
Jason Malkovich
Audio Supervisor:
Ken Chastain
Audio Engineer:
Jesse Marks
Audio Engineer:
Zac Bates
Audio Producer:
Kathy Yerich
Production Company:
Olson
Director:
Ryan O'Hara Theisen

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Project Type