Trickle Up : Seed A Dream

Right in time for the holiday season, Agency.com, New York has launched a pro-bono campaign, coined "Seed a Dream," for nonprofit firm Trickle Up, which primarily aids individuals in African, Asian and Latin American nation

Published On
Nov 27, 2007
Seed A Dream

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Right in time for the holiday season, Agency.com, New York has launched a pro-bono campaign, coined "Seed a Dream," for nonprofit firm Trickle Up, which primarily aids individuals in African, Asian and Latin American nations escape poverty by helping them build small business enterprises. 

As part of its '07-08 fundraising effort, Trickle Up enlisted Agency.com to consult on media buys and build the "Seed a Dream" destination, which features a 75-second animated short narrated by actress Maggie Gyllenhaal (who also submits a posted letter on the site). The short highlights three visual storylines on how it takes so little to seed a dream in these foreign lands, with an animated thread running throughout that eventually morphs into the Trickle Up necklace. With a $100 donation, which the company says provides enough capital to make a small business plan come to life, charitable folks receive the three-charmed necklace, designed by New York jewelry designer TENTHOUSANDTHINGS. 

Along with the website and media advisement, Agency.com is also managing the Trickle Up Facebook community.

Credits

Date
Nov 27, 2007
Brand :
Trickle Up

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