Lenovo : Seize the Night

A mysterious laptop.

Published On
Jun 03, 2012

Editor's Pick

Saatchi New York and director Tomas Jonsgarden follow a group of young people as they pass around a mysterious Lenovo laptop. In a Matrix-like opening scene, a young man is seen feverishly typing away some lines of code on the computer, which he then slides under the door of a friend (it's thin enough to do that!). Then, the computer continues to get passed around -- a nod to its long-lasting battery life, no doubt -- until it's finally revealed what's been going on.

Beth Snyder Bulik at AdAge has more on the campaign.


Jun 04, 2012
Brand :
Client :
Agency :
Saatchi & Saatchi-New York
Chief Creative Officer :
Con Williamson
Vice President, Executive Producer :
Bruce Andreini
Music Producer :
Ryan Fitch
Production Company :
Anonymous Content
Director :
Tomas Jonsgarden
Senior Executive Producer :
Jeff Baron
Producer :
Magnus Akerstedt
Director, Photography :
Sebastian Blenkov
Editing Company :
Rock Paper Scissors
Executive Producer :
Eve Kornblum
Visual Effects Company :
The Mill - New York
Executive Producer :
Jo Arghiris
Executive Creative Director/Production :
Brian Carley
Copywriter :
Lincoln Boehm
Editor :
Marcus Kryler
Music :
Jesper Gadeberg
Post Producer :
Lily Tilton
Lead Flame Artist :
Martin Lazaro
Colorist :
Fergus McCall
Music Score :
Asger Baden & Peder
Sound Design :
Frippe Jonsater
End Music :
Mixer :
Steve Rosen
Mixer :
Sonic Union
Senior Art Director :
Dave Hong
Lead Flame Artist :
Westley Sarokin
Creative :
William John
Creative :
Matthew Guy
Associate Creative Director :
Subodh Samudre
Associate Creative Director :
David Ekholm

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Project Type