Puma : Selfridges Pop-Up Display

Hot rods

Published On
Feb 22, 2011

Editor's Pick

A retail display for Puma at London's Selfridges department store links customers to hip neighborhoods from around the world.

Created for the Puma by Hussein Chalayan collection, the installation is comprised of 625 vertical rods. Each of the rods are printed with the longitude and latitude co-ordinates of a city, plus a unique barcode. Customers can use a smart phone to scan the barcode, which will link them to a Google map of the trendiest areas in the respective city scanned.

The display was created by Everyone Associates, whose brief was to create an innovative installation to mirror Chalyan's experimental approach to design.