Serviceplan Munich Wins Second Design Grand Prix for Auchan's Selfscan Report
Auchan demonstrates its message in scannable format
Jun 10, 2013
To reiterate its environmental message in Italy, European supermarket chain Auchan presented its sustainability report on a single shopping receipt which it handed to its customers. Users could scan the receipt with their smartphone to get more information on its sustainability practices. German agency serviceplan developed the idea.
The Selfscan report took its second Grand Prix in Design at the Cannes Lions Festival.
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