Serviceplan Munich Wins Second Design Grand Prix for Auchan's Selfscan Report
Auchan demonstrates its message in scannable format
Published On
Jun 10, 2013
Editor's Pick
To reiterate its environmental message in Italy, European supermarket chain Auchan presented its sustainability report on a single shopping receipt which it handed to its customers. Users could scan the receipt with their smartphone to get more information on its sustainability practices. German agency serviceplan developed the idea.
The Selfscan report took its second Grand Prix in Design at the Cannes Lions Festival.
For more of the goings on at Cannes, tune into Creativity's Cannes Central.
Credits
- Date
- Jun 11, 2013
- Brand :
- Auchan Italy
- Client :
- Auchan Italy
- Agency :
- Serviceplan-Munich
- Chief Creative Officer :
- Alexander Schill
- Executive Creative Director :
- Christoph Everke
- Executive Creative Director :
- Alexander Nagel
- Creative Director :
- Katharina Keith
- Creative Director :
- Matthus Frost
- Creative Director :
- Giuliana Guizzi
- Creative Director :
- Salvatore Giuliana
- Graphic Design :
- Dimitrios Arampatzioglou
- Graphic Design :
- Sebastian Sonnewend
- Production Company :
- Plan.Net Solutions
- Production :
- Stefanie Krebs
- Production :
- Rafael Wawersig
- Creative Producer :
- Katy Pergelt
- Art Director :
- Till Diestel
- Art Director :
- Friedrich von Zitzewitz
Need a credit fix? Contact the Creativity Editors
Industry
Project Type