Fried Chicken Can Bring Even a Fragmented Family Together

Ogilvy & Mather Johannesburg and Kim Geldenhuys Presents the Power of KFC

Published On
Oct 14, 2013

Editor's Pick

Ogilvy & Mather Johannesburg turns fast-food advertising into something a little more tender, with this sweet spot for KFC in South Africa. Directed by Egg Films' Kim Geldenhuys, the spot features a family with divorced, or separated parents. The dad picks up his son from his mom's house for a day out -- a day that is grey and overcast, full of non-committal shrugs from his teenage son, whose only contribution to the conversation comes at the end, when he orders a family meal from a KFC drive through. It's "The Parent Trap," just with fried chicken.

Credits

Date
Oct 14, 2013
Brand :
KFC
Client :
KFC
Agency :
Ogilvy & Mather-Johannesburg
Agency Producer :
Tessa Weakley
Creative Director :
Mike Martin
Copywriter :
Jordan Tryon
Copywriter :
Thule Ngcese
Art Director :
John Nankin
Production Company :
Egg Films
Director :
Kim Geldenhuys
Director, Photography :
Alard de Smidt
Producer :
Cindy Rodkin
Executive Producer :
Kerry Hosford
Post Production :
Kwazi Mojo Media
Post Production :
Black Ginger
Editor :
Upstairs Post

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Project Type