Heineken : The Serenade

Want to go on a legendary date?

Published On
Jan 30, 2012

Editor's Pick

Heineken is extending its Wieden + Kennedy spotThe Date. into social media with The Serenade, a Facebook app that launches this week ahead of Valentine's Day.

Developed by Wieden + Kennedy Amsterdam with production by Perfect Fools, the app lets users ask people out on dates via a personalized 'Serenade'. The same Bollywood-style artist and band that appeared in The Date (Paul 'Kiss' Kissaun) will create songs for Heineken fans, based on questions they've answered (for example, where they intend to take their date and why they think she should go out with them.) Once shared via the Facebook wall, they wait to see if they receive a Yes or No video in return from their Date.

The app, which is available globally in 20 languages, will feature in an eight-hour YouTube event, 'Serenade Live', taking place on Thursday 9th February. Heineken has been asking its Facebook and Twitter followers if they would like to go on a legendary date, and surprise their loved one in an unexpected fashion. Those selected (and their loved ones) will have their serenade written and performed live on the internet. Viewers will be able to watch their reaction live, and interact with the Serenade team (including the presenter, the Band, and even some 'rogue sound engineers') via Heineken's Twitter feed, Facebook page and YouTube channel.


Jan 31, 2012
Brand :
Client :
Agency :
Wieden & Kennedy-Amsterdam
Global Brand Director :
Cyril Charzat
Global Communications Manager :
Sandrine Huijgen
Global Communications :
Josefien Olii
Global Digital Manager :
Floris Cobelens
Global Digital :
Nourdin Rejeb
Project Manager :
Stiin de Bekker
Executive Creative Director :
Eric Quennoy
Executive Creative Director :
Mark Bernath
Art Director :
Philip Brink
Copywriter :
Hugo van Woerden
Broadcast Director :
Erik Verheijen
Agency Producer :
Christian Downes
Creative Planner :
Richard Oldfield
Creative Planner :
Stuart Parkinson
Digital Producer :
Arnaud Ronquillo
Digital Producer :
Guido van den Meersche
Project Manager :
Sharon Kwiatkowski
Business Affairs :
Barrie Williams
PR :
Heloise Hooton
Production :
Perfect Fools
Producer :
Markus Bjork
Producer :
Patrik Sundberg
Producer :
Elin Lager
Producer :
Louise Carell
Producer :
Drew Popple
Producer :
Johanna Boang
Developer :
David Genelid
Developer :
Martin Torhage
Developer :
Mattias Hallqvist
Developer :
Stefan Lagergren
Designer :
Viktor Watterback
Tech Lead :
Bjorn Uppeke
Motion Designer :
Karl Nord
Photographer :
Alexander Radsby
Production Company :
Passion Raw
Director :
Willem Gerritsen
Director, Photography :
Rolf Dekens
Producer :
Bruce Williamson
Executive Producer :
Dan Scott
Editing Company :
Justin Magness
Editor :
Justin Magness
Audio Post :
Sound Designer/Mixer :
Rens Pluym
Artist :
Mohammed Rafi
Music Company :
Saregama PLC/Orchard Enterprises
Music Supervisor :
Agoraphone Music/ Beth Urdang
Musical Director :
Jonny Gee
Post Production :
Flame Artist :
Morten Vinther
Grade :
Scott Harris
Producer :
Phil Linturn
Production :
Production Director :
Joris Boerhof
Executive Producer :
Nancy de Kort
Director :
Danny Melger
Editor-in-Chief :
Job Mastenbroek
Digital Media :
AKQA Amsterdam
Executive Creative Director/Production :
Nick Bailey
Associate Creative Director :
Ivar Eden
Planning Director :
Laurence Parkes
Strategic Planner :
Xavier Feliu
Executive Producer :
Kristopher Smith
Senior Technical Manager :
Andrew Scanlon
Technical Delivery Manager :
Chris House

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