HSBC Creates a Minting Carnival for HK Rugby Fans
JWT London spot promotes commemorative Rugby 7s medallion.
Published On
Mar 20, 2013
Editor's Pick
Rugby players, together with a colorful cast that includes showgirls and sailors help out at an underground mint in HSBC's spot for its sponsorship of Hong Kong's Rugby 7s, which kicks off this weekend.
The ad, by JWT London and directed by Ash Bolland, is running in the stadium and online. It promotes a commemorative medallion created by HSBC for the fans at 7s as well as capturing the carnival atmosphere of the event. HSBC has minted 10,000 of them and they are exclusively available to fans in the HSBC 7s Village.
Credits
- Date
- Mar 21, 2013
- Brand :
- HSBC
- Client :
- HSBC
- Agency :
- JWT-London
- Global Creative Director :
- Axel Chaldecott
- Art Director :
- Simon Sworn
- Copywriter :
- Matt Chandler
- TV Producer :
- Romila Sanassy
- TV Producer :
- Helen Ball
- Agency Planner :
- Orlando Hooper-Greenhill
- Global Creative Director :
- Tanya Hamilton-Smith
- Account Manager :
- Rollo Gwyn-Jones
- Media Planner :
- Sam Selleck
- Director :
- Ash Bolland
- Production Company :
- Curious Films
- Sound Director :
- Dan Weinberg
- Editor :
- James Rosen
- Global Head of Advertising :
- Andrea Newman
- Post Production :
- Glassworks
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