Post-wedding cake verdict, this site helps small businesses stand up to the Supreme Court

Creatives at Arnold help shop owners fight back

Published On
Jun 08, 2018

Editor's Pick

Earlier this week, less than three years after the U.S. Supreme Court legalized same-sex marriage across the country, the judges rolled back protections for the LGBT community by ruling in favor of a baker who denied service to a gay couple.

The long-term legal consequences of the decision have yet to unfold, and it may be that states now have a blueprint for crafting carefully worded laws that protect civil rights without appearing hostile to religion. But in the immediate aftermath, this feels to many like yet another setback for equality amid a resurgence of bigotry and hate. For three creatives at Arnold Worldwide, it was too much.

Senior Art Director Ashley Herrin, Associate Director Cristin Barth and Copywriter Collin Smith created "Service for allkind," a site that offers resources to small businesses that want to make it clear that their services are available for everyone, no matter their age, race, religion, ability, gender or sexual orientation. The site went live just a day after the Supreme Court ruling.

There, business owners can pledge to treat customers equally and can download a social media toolkit (above). They can also sign up tom receive stickers for the door of their business. So far, more than 30 businesses from New England, Florida, Seattle and Canada have signed on.


Jun 08, 2018
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Service for allkind

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