KY Devises Exercise Classes To Get You Ready for the Bedroom

Hoping to Revive Interest in Sex, Brand Lends its Name To Fitness Program

Published On
May 16, 2014

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Worried that people's digital media obsession is getting in the way of their having sex, in Argentina KY decided to set up and sponsor a program of exercises classes designed specifically for getting you into shape for the bedroom. The "Sexercises" classes were devised with sexologists, physical trainers and porn professionals, and KY added the program to the biggest gyms in Buenos Aires. More than 5,000 people took part in the classes in two months. KY also uploaded lessons to YouTube and adult sites. DDB Buenos Aires was behind the campaign.

Credits

Date
May 16, 2014
Brand:
KY Gel
Client:
KY Gel
Agency:
DDB-Argentina
Executive Creative Director:
Lisandro Grandal
Executive Creative Director:
Fernando Tchechenistky
Art Director:
Fernando Errecaborde
Art Director:
Agustin Ballerio
Copywriter:
Pedro Botello
Copywriter:
Alejandro Juli
Producer:
Claudio Migliardo
Production:
Ringo
Director:
Matias Petric

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