UK humanitarian aid charity Human Appeal uses a shadow sculpture to highlight the dangers to children across the world in this haunting PSA.
In the online film, a girl and a boy are shown running through a gloomy corridor, when suddenly the boy transforms into a shadow sculpture: a chilling amalgamation of the rotting food, damaged medical equipment, dirty water, and ammunition which pose a threat to child mortality. The girl eventually "rescues" the boy after a truly terrifying moment, and the PSA reminds us that "6.3m children need saving."
Human Appeal, which works across 25 countries, launched the film to coincide with Ramadan, an important month for charitable giving because, besides fasting, Muslims are expected to make contributions to charity during this period.
It was created by Don't Panic London, the agency which created the viral video "Everything Is NOT Awesome" for Greenpeace last year, leading to Lego ending its partnership with Shell. Director and visual effects specialist Markus Lundqvist of production house Knucklehead directed, while the sculpture was crafted by The Arch Model Studio in London, the same workshop responsible for the Lego models in the Greenpeace film.