ESPN : Shake on It

I'll do anything.

Published On
Jan 08, 2012

Editor's Pick

What can that firm, one-shake hand grasp signify? A complete willingness to embarrass yourselves, just because your team lost. From W+K for ESPN is this spot that tells you how far true fans will take it, in a continuation of the "It's Not Crazy, It's Sports" campaign.

Credits

Date
Jan 09, 2012
Brand :
ESPN
Client :
ESPN
Agency :
Wieden & Kennedy
Creative Director :
Stuart Jennings
Creative Director :
Brandon Henderson
Copywriter :
Dave Canning
Art Director :
Cyrus Coulter
Producer :
Cheryl Warbrook
Executive Creative Director :
Ian Reichenthal
Executive Creative Director :
Scott Vitrone
Head of Content Production :
Gary Krieg
Production Company :
Biscuit
Director :
Aaron Stoller
Executive Producer :
Holly Vega
Line Producer :
Mala Vasan
Director, Photography :
Linus Sandgren
Editorial Company :
Mackenzie Cutler
Editor :
Ian MacKenzie
Post Producer :
Sasha Hirschfeld
Visual Effects Company :
The Mill
Visual Effects Producer :
Charlotte Arnold
Music and Sound Company :
Pulse Music
Producer :
Dan Kuby
Mix Company :
Sound Lounge
Mixer :
Rob Sayers
Executive Producer :
Jill Silberstein
Managing Director :
Shawn Lacy
Production Design :
Damon Fortier

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Project Type