ESPN : Shake on It

I'll do anything.

Published On

Jan 08, 2012

Editor's Pick

What can that firm, one-shake hand grasp signify? A complete willingness to embarrass yourselves, just because your team lost. From W+K for ESPN is this spot that tells you how far true fans will take it, in a continuation of the "It's Not Crazy, It's Sports" campaign.

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Credits

Date: Jan 09, 2012

Brand :: ESPN

Client :: ESPN

Agency :: Wieden & Kennedy

Creative Director :: Stuart Jennings

Creative Director :: Brandon Henderson

Copywriter :: Dave Canning

Art Director :: Cyrus Coulter

Producer :: Cheryl Warbrook

Executive Creative Director :: Ian Reichenthal

Executive Creative Director :: Scott Vitrone

Head of Content Production :: Gary Krieg

Production Company :: Biscuit

Director :: Aaron Stoller

Executive Producer :: Holly Vega

Line Producer :: Mala Vasan

Director, Photography :: Linus Sandgren

Editorial Company :: Mackenzie Cutler

Editor :: Ian MacKenzie

Post Producer :: Sasha Hirschfeld

Visual Effects Company :: The Mill

Visual Effects Producer :: Charlotte Arnold

Music and Sound Company :: Pulse Music

Producer :: Dan Kuby

Mix Company :: Sound Lounge

Mixer :: Rob Sayers

Executive Producer :: Jill Silberstein

Managing Director :: Shawn Lacy

Production Design :: Damon Fortier

Need a credit fix? Contact the Creativity Editors

Project Type

Video