Subaru : Shakedown

he Japanese car manufacturer challenges car-buyers to experience the new Subaru Impreza up close and personal by getting behind the wheel themselves. The Shakedown: Subaru Impreza Challenge

Published On
Nov 13, 2005

Editor's Pick

he Japanese car manufacturer challenges car-buyers to experience the new Subaru Impreza up close and personal by getting behind the wheel themselves. The Shakedown: Subaru Impreza Challenge website spotlights a virtual racing game that goes the extra mile beyond a simple lap around a track: visitors get to customize any of three rally-bred Impreza models, from picking the color and the driver to fine-tuning the suspension and choosing tires to adapt to weather conditions and terrain for each rugged outdoor course.

Credits

Date
Nov 14, 2005
Client :
Subaru
Copywriter :
Jim Mazzola
Copywriter :
Mat Zucker
Copywriter :
Matthew Goldfarb
Design :
Ernest Rowe
Design :
Gary VanDzura
Design :
Lara Horner
Design :
Nadege DeCastro
Design :
Salah Mason
Interaction Designer :
Eric Green
Photography/Video Editing :
Stephen Barnwell
Production :
Carsten Wierwille
Programming/QA :
Aaron Ambrose
Programming/QA :
Chris Hinkle
Programming/QA :
Jason Scherer
Programming/QA :
John Jones
Programming/QA :
Justin Wasik
Programming/QA :
Lee Walling
Programming/QA :
Michael Shagalov
Programming/QA :
Sunny Nan
Programming/QA :
Ted Warner
Production :
Amy Pascal
Production :
Greg Faherty
Production :
Barbara Canning-Brown
Production :
Briggs Davidson
Agency :
R/GA
Production :
Ken O'Donnell
Brand :
Subaru

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Project Type