The Most Comfortable, SoCo-Fueled Shampoo Ever

Southern Comfort Launches Newest 'Whatever's Comfortable' Spot

Published On
Jun 09, 2013

Editor's Pick

"Beach" gives way to a non-descript beauty salon in Wieden & Kennedy New York's latest work for Southern Comfort. This time, "Whatever's Comfortable" focuses on the most relaxed man ever, who seems to be more comfortable than anyone has ever been in a wash-chair at a salon, getting his hair shampooed. The campaign seeks to celebrate people who have the confidence to just be themselves, and the spot launched this weekend.  Print elements feature hands holding glasses of SoCo in various ways.


Jun 10, 2013
Brand :
Southern Comfort
Client :
Southern Comfort
Agency :
Wieden & Kennedy - New York
Executive Creative Director :
Ian Reichenthal
Creative Director :
Jimm Lasser
Executive Creative Director :
Scott Vitrone
Creative :
Nick Kaplan
Creative :
Jeff Dryer
Producer :
Orlee Tatarka
Head of Content Production :
Lora Schulson
Director :
Tim Godsall
Assistant Editor :
Ryan Steele
Post Executive Producer :
Sasha Hirschfeld
Visual Effects Company :
The Mill
Head of Production :
Sean Costelloe
Senior Producer :
Charlotte Arnold
Producer :
Orlaith Finucane
Creative Director/Lead Flame Artist :
Jade Kim
Compositor :
John Mangia
Compositor :
Sabrina Tenore
CG Artist :
Emily Meger
CG Artist :
Laurent Giaume
CG Artist :
Ari Hwang
Visual Effects Supervisor :
Peter Smith
Visual Effects Supervisor :
Peter McAuley
Song :
The Beat
Artist :
Lou Johnson
Music Supervisor :
Andrew Charles Kahn
Music Supervision :
Good Ear Music Supervision
Mix Company :
Sonic Union
Mixer :
Steve Rosen
Executive Producer :
Holly Vega
Line Producer :
Rick Jarjoura
Production Company :
Biscuit Filmworks LA
Director, Photography :
Darko Suvac
Editorial Company :
Mackenzie Cutler
Editor :
Gavin Cutler

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