A Shape-Shifting Gunk Monster Chases a Car in This VFX Spectacular for Shell
U.K. Cinema Spot Features Blockbuster-Style VFX by Framestore
Published On
Apr 21, 2015
Editor's Pick
Spectacular VFX (by Framestore) make this Shell cinema commercial more than just a run-of-the-mill ad about fuel. In it, a shape-shifting monster, representing "engine gunk and corrosion," pursues a car along a mountain road, like something out of a blockbuster movie. However, it can't catch up, and disintegrates completely once the car pulls in at a Shell service station. Promoting Shell V-Power Nitro+, the spot is by JWT London and was directed by Carl Erik Rinsch of MJZ. It'll be running in U.K. cinemas to coincide with showings of "Avengers II, Age of Ultron."
Credits
- Date
- Apr 21, 2015
- Brand :
- Shell
- Client :
- Shell
- Agency :
- JWT-London
- Executive Creative Director :
- Russell Ramsey
- Creative Director :
- Jason Berry
- TV Producer :
- Ben Catford
- Creative Agency Planner :
- Shekhar Deshpande
- Creative Agency Planner :
- Ross Nicolson
- Global Director in Charge :
- Merry Scott-Jones
- Project Manager :
- Graham Bagwell
- Media Planner :
- Ritu Lakhanpal
- Media Planner :
- Jonathon Ebsworth
- Media Planner :
- Arjen Leemburg
- Director :
- Carl Erik Rinsch
- Production Company :
- MJZ, London
- Editor :
- Ben McCambridge, Cut and Run
- Sound Director :
- Sam Ashwell @ 750MPH
- Post Production :
- Framestore
- Producer :
- Alex Fitzgerald
- Visual Effects Supervisor :
- Russell Dodgson
- Visual Effects Supervisor :
- Rob Harrington
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