DNA Seattle tracked down real Facebook and Twitter users to star in campaign.
Apr 07, 2013
Credit union BECU took real-life social media comments and created TV, outdoor and print adsout of them, in a campaign by DNA Seattle and production company The Famous Group. DNA searched social media sites such as Facebook, Twitter, Pinterest and others to find positive comments, and then tracked down the members and asked if they'd re-tell their words for the campaign. The TV campaign, shot by director Brett Fallentine, features only real people, no actors, and no scripting was done.