Cadbury NZ : Share the Joy
A nation fills a glass and a half.
Published On
May 15, 2011
Editor's Pick
This Cadbury Glass and a Half Full effort out of New Zealand has recruited the entire country to contribute to a new song, based on the brand's mantra of joy. Over the past six months, DDB New Zealand and the client have been collecting sounds of joy from all over the country, all of which will be turned into a song, with the help of Bobby McFerrin.
Credits
- Date
- May 16, 2011
- Brand :
- Cadbury NZ
- Client :
- Cadbury NZ
- Executive Group Director :
- Toby Talbot
- Creative Director :
- Steve Kane
- Creative Director :
- Dave Brady
- Writer :
- Christie Cooper
- Art Director :
- James Conner
- Writer :
- Joe Hawkins
- Digital Creative Director :
- Aaron Goldring
- Project Manager :
- Andy Robilliard
- Planning Director :
- Lucinda Sherbone
- Senior Planner :
- Thinza Mon
- Head of PR :
- Claudia Macdonald
- Event Director :
- Amani Peleti
- Head of TV :
- Judy Thompson
- Producer :
- Chloe Sutherland
- Producer :
- Neil Stichbury
- Director :
- Chris Graham
- Editor :
- Paul Maxwell
- Audio Post :
- Liquid Studios
- Visual Post :
- Toybox
- Agency :
- DDB-New Zealand
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Project Type