Don't Give in to Road Rage, Urges Spot from Transport for London
Black and White Film Shows Conflict on London's Streets
Published On
Jul 14, 2014
Editor's Pick
An emotive new one minute film from Transport for London urges Londoners not to give in to road rage. Filmed in black and white, it's narrated by a woman asking rhetorically why we get so angry with each other when different forms of transport and people clash and "reveal sides of ourselves we barely recognise." The film, by M&C Saatchi, cuts to different scenes of conflict and tension between people on the streets using different forms of transport; cyclists, pedestrians, car and motorbike drivers, as the narrator asks why we can't just let it go.
Credits
- Date
- Jul 14, 2014
- Brand :
- Transport for London
- Client :
- Transport for London
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Project Type