This limited-edition record was made from plastic that once polluted the ocean
Havas develops campaign by Sharp's Brewery to highlight environmental waste
Oct 02, 2019
U.K. brewer Sharp's is highlighting plastic pollution by creating what it claims is the first track pressed onto a vinyl record made from recycled plastic.
In a campaign via Havas London in collaboration with fellow Vivendi company Universal Music Group, the Cornwall-based brewery made the record from plastic found washed up on Cornish beaches. The original track, "In the Anthropocene," was specially created for the project by artist Nick Mulvey, who was recently nominated for a Mercury music prize. You can listen to it here.
The limited-edition record can be purchased at driftrecords.com, or the track can be streamed on digital platforms including Spotify and Apple music. Proceeds from both will go to charity Surfers Against Sewage to help protect British coastlines from pollution, including plastic waste. A previous campaign by Sharp's and Havas used sounds of the Atlantic ocean to make a record for the charity.