This limited-edition record was made from plastic that once polluted the ocean

Havas develops campaign by Sharp's Brewery to highlight environmental waste

Published On
Oct 02, 2019

Editor's Pick

U.K. brewer Sharp's is highlighting plastic pollution by creating what it claims is the first track pressed onto a vinyl record made from recycled plastic.

In a campaign via Havas London in collaboration with fellow Vivendi company Universal Music Group, the Cornwall-based brewery made the record from plastic found washed up on Cornish beaches. The original track, "In the Anthropocene," was specially created for the project by artist Nick Mulvey, who was recently nominated for a Mercury music prize. You can listen to it here. 

The limited-edition record can be purchased at, or the track can be streamed on digital platforms including Spotify and Apple music. Proceeds from both will go to charity Surfers Against Sewage to help protect British coastlines from pollution, including plastic waste. A previous campaign by Sharp's and Havas used sounds of the Atlantic ocean to make a record for the charity. 



Oct 02, 2019
Client :
Sharp's Brewery/Surfers Against Sewage
Agency :
Marketing Controller :
James Nicholls
Communications Manager :
Rachel Williams
UK Group Chief Creative Officer :
Mark Whelan
Copywriter :
Brodie King
Art Director :
Owen Hunter Jenkins
Business Director :
Alice Marsh
Account Manager :
Andrew Symonds
Account Executive :
Katy David
Agency Executive Producer :
Kiri Hammond
Agency Producer :
Mary Musasa
Agency Producer :
James Orr
Programme Director :
Sarah Barclay
Planner :
Clare Phayer
PR Agency :
One Green Bean
Media Agency :
Zenith Media
Production Company :
HKX Productions
Executive Producer :
Lou Hardy
Director :
Adam Javes
Director :
Owen Hunter Jenkins
Director of Photography :
Paul Terry

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