This limited-edition record was made from plastic that once polluted the ocean
Havas develops campaign by Sharp's Brewery to highlight environmental waste
Editor's Pick
U.K. brewer Sharp's is highlighting plastic pollution by creating what it claims is the first track pressed onto a vinyl record made from recycled plastic.
In a campaign via Havas London in collaboration with fellow Vivendi company Universal Music Group, the Cornwall-based brewery made the record from plastic found washed up on Cornish beaches. The original track, "In the Anthropocene," was specially created for the project by artist Nick Mulvey, who was recently nominated for a Mercury music prize. You can listen to it here.
The limited-edition record can be purchased at driftrecords.com, or the track can be streamed on digital platforms including Spotify and Apple music. Proceeds from both will go to charity Surfers Against Sewage to help protect British coastlines from pollution, including plastic waste. A previous campaign by Sharp's and Havas used sounds of the Atlantic ocean to make a record for the charity.
Credits
- Date
- Oct 02, 2019
- Agency :
- Havas-London
- Marketing Controller :
- James Nicholls
- Communications Manager :
- Rachel Williams
- UK Group Chief Creative Officer :
- Mark Whelan
- Copywriter :
- Brodie King
- Art Director :
- Owen Hunter Jenkins
- Business Director :
- Alice Marsh
- Account Manager :
- Andrew Symonds
- Account Executive :
- Katy David
- Agency Executive Producer :
- Kiri Hammond
- Agency Producer :
- Mary Musasa
- Agency Producer :
- James Orr
- Programme Director :
- Sarah Barclay
- Planner :
- Clare Phayer
- PR Agency :
- One Green Bean
- Media Agency :
- Zenith Media
- Production Company :
- HKX Productions
- Executive Producer :
- Lou Hardy
- Director :
- Adam Javes
- Director :
- Owen Hunter Jenkins
- Director of Photography :
- Paul Terry
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