Stella Artois : She

Bert Stern recreates a classic Vogue cover.

Published On
Jul 12, 2010

Editor's Pick

For its latest Stella Artois campaign, "She is a thing of beauty," Mother New York called upon photographer Bert Stern to recreate a classic cover he shot for Vogue in 1960 for an outdoor/poster ad. The campaign depicts Stella as a "She" and seeks to reposition Stella as "one of the finer things in life." The rest of the campaign will roll out over the next few months, maintaing the '60s cool aesthetic with film executions from Wes Anderson and Roman Coppola.