Stella Artois : She
Bert Stern recreates a classic Vogue cover.
Published On
Jul 12, 2010

Editor's Pick
For its latest Stella Artois campaign, "She is a thing of beauty," Mother New York called upon photographer Bert Stern to recreate a classic cover he shot for Vogue in 1960 for an outdoor/poster ad. The campaign depicts Stella as a "She" and seeks to reposition Stella as "one of the finer things in life." The rest of the campaign will roll out over the next few months, maintaing the '60s cool aesthetic with film executions from Wes Anderson and Roman Coppola.
Credits
- Date
- Jul 13, 2010
- Brand :
- Stella Artois
- Client :
- Stella Artois
- Agency :
- Mother-New York
- Executive Creative Director :
- Linus Karlsson
- Executive Creative Director :
- Paul Malmstrom
- Creative Director :
- Michael Ian Kaye
- Creative Director :
- Gustavo Sousa
- Creative Producer :
- Amita Sehgal
- Creative Producer :
- Nik Upton
- Photographer :
- Bert Stern
- Post Production :
- Rondell Meeks
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Industry
Project Type
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