Sherwin Williams : Chip It!

Every color.

Published On
Feb 09, 2012

Editor's Pick

This will put to rest all your paint-related queries. LetsChipIt.com, a Web site created by McKinney for Sherwin Williams, analyzes every pixel in an image and matches it to one of 1,500 paint colors.

McKinney copywriter Stevie Archer hit upon the idea when she wanted to pin color palettes easily. Teaming up with a CT and a programmer, she created the site, which uses an algorithm to find prominent colors in the image and then composites the top 10 into a ChipCard, which is shareable.

Credits

Date
Feb 09, 2012
Brand:
Sherwin Williams
Client:
Sherwin Williams
Agency:
McKinney
Chief Creative Officer:
Jonathan Cude
Group Creative Director:
Ellen Steinberg
Art Director:
Rocky Reed
Creative Technologist:
Adam Carroll
Copywriter:
Stevie Archer
Interactive Producer:
Jesse Wright
Programmer:
Rafe Kemmis

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Project Type