Shift.ms : Belong

How would you cope?

Published On
Oct 08, 2012

Editor's Pick

Mother has created a second short film for the UK charity Shift.MS, the social network for people with Multiple Sclerosis, this time with an interactive element. An earlier film, Gallop, premiered in July and featured characters Dave and Karen coming to terms with a diagnosis of MS. The second film, "Belong", also features Dave and Karen, this time in conversation with others from an MS support group in a pub.

The film, once again directed by Michael Pearce and produced by BOSH, Mother's in-house production arm, was shot in 360 degrees so that the viewer feels part of the conversation. As it is displayed on the Shift.ms website, it is surrounded by web links and as different topics are broached, links to those topic areas become active. Viewers clicking on these will find further insights into the subject and have the chance to participate in real conversations that are happening in the Shift.ms forums about that particular issue.

Credits

Date
Oct 08, 2012
Brand:
Shift.ms
Client:
Shift.ms
Agency:
Mother-London

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Project Type
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