Kmart's 'Ship My Pants' Gets the Dickens Treatment for Christmas
Characters from a 'A Christmas Carol' Send Their Old-Timey Wares
Dec 13, 2013
Kmart and DraftFCB Chicago bring a holiday twist to the retailer's "Ship My Pants" viral hit promoting the store's e-commerce site by introducing characters from Charles Dickens' "A Christmas Carol" into the familiar scenario.
But instead of shipping things like pants, in "Ship My Trousers," directed by Bob Industries' Zach Math, familiar holiday figures like Bob and Mary Cratchit, Tiny Tim and the Ghosts of Christmas Past and Future send off old-timey wares things like bloomers, petticoats and wardrobes.