A 'lucky sign' is something rather different in this Norwegian lottery ad
Matias and Mathias direct funny spot for Oslo's Try inspired by an unusual idea
By
Alexandra Jardine
Published On
May 24, 2018
Editor's Pick
A funny TV spot from Norwegian scratchcard lottery Flax is possibly the first ad we've ever seen to show an astronaut on the toilet.
The spot shows the astronaut finishing off his business and sending his foil-wrapped waste out into orbit as his colleague comments "Shit in space."
Down on earth, some people watching the night sky see it flying past -- and mistake it for a shooting star. The tagline? "The world is full of lucky signs."
Full marks to creative agency Try and directors Matias & Mathias of Bacon for original thinking on this one.
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Credits
- Date
- May 24, 2018
- Brand :
- Flax
- Agency :
- Try-Oslo
- Art Director :
- Ester Hjellum
- Art Director :
- Jrgen Bhle Bakke
- Account Manager :
- Eivind Moe
- Account Manager :
- Cecilie Thue
- Production Company :
- Bacon
- Director :
- Matias & Mathias
- Producer :
- Øystein Dyb
- Executive Producer :
- Magne Lyngner
- Visual Effects Supervisor :
- Ola Jacob Nestande
- Post Producer :
- Eli Mari Sandal
- Services Company :
- Radioaktive Film
- Director, Photography :
- Andreas Bjørseth
- Production Designer :
- Roland Mylanus
- Sound Designer :
- Andreas Waag Martinsen
- Colorist :
- Julien Alary
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