Brammo Motorcycles : Shocking Barack

Brammo heads out to D.C. hoping to shock President Obama into noticing the brand's electric motorcycle offerings.

Published On
Oct 11, 2009

Editor's Pick

Tomorrow morning, Brammo Motorcycles' lead designer Brian Wismann and Crispin's Dave Schiff will be riding a pair of the brand's Enertia bikes cross country, retracing the path that Detroit auto bigwigs took to Washington D.C. when seeking their bailouts. Money for the brand's green cause, however, is not the object. Rather, the duo is hoping to open the President's eyes--"shock Barack"--into the brand's already existing electric motorcycle solution.

The pair's journey can be followed through their tweets. Throughout the trip, the duo will be seeking assistance in the form of recharging stations, food, lodging and, perhaps most important, access to the President himself.

The idea originated when creative director "Dave Schiff and his partner Alex Burnard came in and told me they thought we should give a Brammo to the President because he needed to know that America's most energy efficient vehicle was being made in Oregon by a scrappy bunch of electric vehicle visionaries," writes Crispin Co-chairman Alex Bogusky on his blog. Bogusky adds that he presented the idea to Brammo founder Craig Bramscher, who " loved it and suggested we retrace the path that the American car company CEOs took when they recently visited DC."

Credits

Date
Oct 12, 2009
Brand:
Brammo Motorcycles
Client:
Brammo Motorcycles
Agency:
Crispin Porter Bogusky
Co-Executive Creative Director:
Andrew Keller
Co-Executive Creative Director:
Rob Reilly
Creative Director:
Dave Schiff
Creative Director:
Alex Burnard
Associate Creative Director:
Patrick Maravilla
Associate Creative Director:
Dayoung Ewart
Senior Art Director:
Justin Smith
Senior Copywriter:
Chad Lynch
Interactive Executive Creative Director:
Jeffrey Benjamin
Director, Integrated Production:
David Rolfe
Interactive Managing Director:
Winston Binch
Executive Integrated Producer:
Ryan Moreno
Senior Integrated Producer:
Madison Wharton
Integrated Producer:
Stephen Clark
Integrated Producer:
Idalia Deshon
Production Company:
CPplusB
Director:
Steve Capstick
Editorial Company:
CPplusB
Editor:
Michael Gersten
Music Company:
CPplusB
Music:
Eddie Alonso

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